#Thanksgivingsongs

Christmas has no shortage of songs dedicated to the holiday, but what about Thanksgiving? The Post asked readers via Twitter to name new Thanksgiving songs by putting a twist on an existing classic. The Twitter hashtag #thanksgivingsongs quickly became a nationwide trending topic on Twitter.




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Washington Post: Best of 2011

Instead of just letting Washington Post staff dictate what the best trends and topics of 2011 were, the Social team let the readers decide. Matchup polls were seeded in various sections of washingtonpost.com that let readers vote on what they thought were the best/worst issues of the year. The results of the polls were then turned into photo galleries.




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#11wordstories

To celebrate 11/11/11, The Washington Post created the hashtag #11wordstories that encouraged readers to tell or retell stories in exactly 11 words. The hashtag became a national trending topic and was picked up by other major news media.




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Facebook Subscribe

Spearheaded the newsroom-wide effort for Washington Post reporters and editors to launch Facebook's Subscribe feature on their individual profiles. The feature enables readers to get even closer to the men and women shaping the news.




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@Innovations

An ongoing project to invite readers behind the scenes of the Washington Post. Stories behind some of the newsroom's biggest projects are told by the staff who created them and shared in a Tumblr native platform.




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Federal worker chats

Federal workers are one of the most engaged audiences in the Washington D.C. region and The Washington Post tapped into this by creating live chats with reporters and experts. Readers have the opportunity to ask questions on a variety of topics, including federal benefits and potential government shutdowns.




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@MarsRover

Sometimes the smallest exchanges in social media have the biggest impact. A playful exchange between @WashingtonPost and @MarsRover led to increased Twitter followers and kudos for both accounts.